Working directly with breweries over the past few months, we understand that brewing has always been a craft rooted in tradition, innovation, and community. As you look for new ways to engage with your audience, our Yard Bar 2U (YB2U) products and services can be powerful tools. This offers unique opportunities to connect with customers and grow your brand. Here are the top three reasons why you as a brewer can significantly benefit from incorporating a YB2U into your business strategy:
1. Elevated Experiences Through New Activations
Creating Unique and Memorable Events
YB2U allows breweries to craft unique experiences that go beyond the traditional taproom setting. Our YB2U can help you provide customers with a more intimate setting, be used as a VIP section for concerts or outdoor bottle service. These types of activations not only attract new customers but also foster loyalty among existing ones.
Engaging Directly with Customers
The intimate nature of a YB2U encourages direct interaction between your brewery and customers. This also allows your staff to engage customers in new ways – as it works as a functional anchor for employees to keep them outside, product moving and also interacting with customers. Such personal connections can enhance customer loyalty and increase word-of-mouth quickly to others.
Versatility in Event Planning
We know breweries love hosting events! With a YB2U, it allows breweries to easily adapt offerings to suit various themes and occasions. From Oktoberfest celebrations, Yappy Hours to Summer Beer Gardens, the flexibility of a YB2U ensures that every event is tailored to provide a unique and engaging experience. This helps keep the customer experience fresh and exciting, while driving repeat visits and continued engagement. We’d be happy to work with you 1:1 to help create different and unique “micro experiences” based on your exact need.
2. Sales & Brand Growth
Boosting Product Sales
A YB2U provides an additional sales channel for breweries to showcase your products. Whether it’s introducing new seasonal brews or highlighting best-sellers, the unique setting of a YB2U can stimulate curiosity and drive sales. The casual and social atmosphere encourages patrons to try different offerings, leading to increased sales and brand exposure.
Expanding Merchandise Opportunities
Beyond beer sales, a YB2U is a perfect venue for selling branded merchandise. From t-shirts and hats to glassware and accessories, the relaxed environment of a YB2U makes it an ideal place for customers to browse and purchase merchandise. This not only boosts revenue but also turns customers into walking advertisements for the brand. The ability to scale product sales at peak times – better consumer and staff experiences.
Strengthening Brand Presence & Digital Marketing Capabilities
By hosting events and activations in various locations, YB2U helps brewers expand their reach and increase brand visibility. Each new location introduces the brand to a fresh audience, fostering brand recognition and growth. The portability of a YB2U means brewers can strategically choose locations that align with their target market, maximizing the impact of their efforts. It also helps with product flow during heavy customer traffic times as well. In addition, TVs can be installed directly into the YB2U that can be used to not only enhance the outdoor experience, but provide your brewery with digital advertising abilities.
3. Affordability, Portability, and Versatility
Cost-Effective Marketing Solution
Setting up a permanent taproom or bar can be a significant financial investment. In contrast, a YB2U is a more affordable option that still offers a high level of impact. You can achieve a dynamic marketing presence without the overhead costs associated with a brick-and-mortar establishment. This cost-effectiveness makes YB2U an attractive option for both new and established brewers. We provide a variety of affordable commercial Yard Bars for purchase, leasing or leasing-to-purchase options.
Easy Setup and Mobility
The portability of a YB2U allows you to bring your offerings directly to your audience. Whether it’s a local farmers’ market, a music festival, or a community event, the ease of setting up a YB2U means that brewers can quickly and efficiently establish a presence wherever their customers are. We can also assist with quick set-up and take-down as needed. This mobility ensures that brewers can capitalize on high-traffic events and prime locations. We also offer a modular construction YB2U that aids in ease of portability. For example, last week we installed a YB2U in an open grass field for a concert at a local brewery to help better serve the 5,000 concert attendees!
Adaptability to Various Environments
Our YB2U can be tailored to fit different environments and occasions. Its versatile patio bar design means it can be scaled up for large events or scaled down for more intimate gatherings. This adaptability ensures that brewers can always provide an optimal experience, regardless of the setting. From urban rooftops to countryside fields, a YB2U can seamlessly integrate into any environment, enhancing the overall customer experience.
We here at YB2U want to help provide brewers with an innovative and effective way to elevate their customer experiences, drive sales, and grow your brand. Its affordability, portability, and versatility make it a valuable addition to any brewer’s toolkit, ensuring that they can engage with their audience in exciting and meaningful ways. Contact us now to learn more!
